B E A S T B I

Digital Analytics MADE SIMPLE

ABCDEFGHIJKLMNOPQRSTUVWXYZ#

A

Ad Fraud

Ad-Slot

Affiliate Marketing

Affinität

AIDA-Modell

Algorithmus

API

App

Assoziationsanalyse

Attribution

B

B2B

B2C

Backlink

Benchmark

Big Data

Bounce Rate

Brand Awareness

Brand Traffic

Buzzword

C

Channel

Clickbait

CLV (Customer-Lifetime-Value)

CMS

Conversions

Cookies

CPA (Cost-per-Action)

CPC (Cost-per-Click )

CPL (Cost-per-Lead)

CPM (Cost-per-Mille)

CPO (Cost-per-Order)

CPX

Crawler

CRM

CRR (Cost-Revenue-Ratio)

CTR (Click-Through-Rate)

Custom Audience

Customer Journey

CVR (Conversion-Rate)

D

Data Mining

Data-driven Marketing

Deeplink

Double Opt-in

Duplicate Content

E

E-Mail Marketing

Earned Media

Echtzeitdaten

Engagement Marketing

Engagement Rate

F

Facebook Ad

Facebook Analytics

Facebook Business Manager

Follower

Funnel

G

GAFA

Geotargeting

Google Ads/Adwords

Google Analytics

Google BigQuery

Google Tag Manager

Growth Hacking

H

Hashtag

Heatmap

HTML

I

Impressions

Inbound Marketing

Influencer

Influencer Marketing

Interstitial

J

JavaScript Snippet

K

Keyword

KI

Kohorte

KPI

KUR (Kosten Umsatz Relation)

L

Landing Page View

Landingpage

Lead

Lifetime Value

Link

Link maskieren

Long Tail Keywords

Lookalike

M

Machine Learning

Mailchain

Marketing-Controlling

Meme

Merchant Center

Messenger Marketing

Metadaten

Mobile First

N

Newsletter

Non-Brand Traffic

O

Offpage Optimierung/SEO

Onpage Optimierung / SEO

Owned Media

P

Page Depth

Page View

Pixel

PR

PR (Public Relations)

Predictive Analytics

Product Placement

Q

QR Code

Query

R

Retargeting

Retention Rate

ROAS

S

SEA

SEM

SEO

Session

Session Duration

Sichtbarkeitsindex

Sitemap

Snippet

Social Proof

SWOT-Analyse

T

Touchpoint

Tracking

Traffic

Tweet

Twitter

U

URL

User

USP

V

View

Viral Loop

Virales Marketing

Voice Search

W

Website

Word-of-Mouth

Wording

WordPress

X

XML

Y

Yandex

Youtube

Z

Z-Index

Zielgruppe