Marketing Restructuring
Our services
Budget Optimization
We specifically analyze which marketing activities are not delivering the right ROI.
In most cases, we’re able to achieve similar revenue with a reduced budget in the first step. In the second step, we reallocate the freed-up budget to other channels or use it to build new ones.
Channel Optimization
Often the marketing mix isn’t ideal. Companies are often overly dependent on just one or two channels, or they lack the experience—or confidence—to explore new ones. A healthy marketing mix typically includes three or more strong channels for generating leads or revenue.
Marketing Restructuring
Marketing organizations are often stuck in rigid structures. Time to rethink your marketing organization? We support you in redesigning team structures and identifying which capabilities should be built in-house or externally – for a more agile and future-ready setup.
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How does the restructuring process work with us?
We begin with a neutral, open-minded analysis of your current marketing setup. Our founder, Heinz Klemann, can support you in the role of an interim CMO if needed. Depending on your goals, we can take over your entire marketing operation or focus on reviewing and optimizing individual channels.
After our analysis, you'll receive clear, tailored recommendations for short-term improvements. These include so-called “low-hanging fruit” and 80/20-based optimizations. In our experience, it's often possible to reduce spending without significantly affecting revenue—or even increasing it.
We specialize in identifying inefficient ads, keywords, and underperforming marketing campaigns – and turning them into opportunities.
Our references
Restructuring the Marketing Department
We took over the marketing team with a clear mandate: to strategically restructure the marketing mix and budget allocation.
The focus was on high-return activities while maintaining revenue stability. Particular emphasis was placed on organic and performance-driven channels such as email, app marketing, and affiliate/partner marketing — all aimed at sustainably increasing efficiency and profitability.
Interim Marketing Leadership
As Interim Marketing CEO, the marketing department was strategically reorganized with a strong focus on influencer marketing, email marketing, and Google Search. Additional priorities included analytical pricing, smart CRM segmentation, and strategic product marketing — all aimed at sustainably optimizing efficiency, reach, and revenue.